Our Approach
Fair to the customer. Fair to the people behind the product. Strong enough to last.
Exceptional quality at a fair price needs sound economics: healthy margins, fair relationships and room to invest in the future.
How we buildOur first collection · Coming soon
We begin with a thick, substantial bath towel, made in Vietnam. A considered first step for a home-goods brand being built between Switzerland and Central Vietnam.
Discover the first towelThe bath towel

70 × 140 cm. 750 g. Approximately 765 GSM. Our first towel is being developed with an established textile manufacturer in Vietnam, with premium presentation packaging planned for launch.
Switzerland will be our first market. The intended launch price is around CHF 59; final pricing and availability will be confirmed before orders open.
Made in Vietnam
Indicative launch price · CHF 59
Our Approach
Exceptional quality at a fair price needs sound economics: healthy margins, fair relationships and room to invest in the future.
How we buildFirst release
Receive news when the first collection is ready.